I’m busy re-branding at the moment. I realised my existing brand didn’t reflect my current values, outlook and business activities anymore – though it was absolutely right at the time.
Sometimes we’re afraid to make big changes in our business, such as branding or product range or markets, because we were very committed to them once, and it almost feels like we’re saying we were wrong.
It wasn’t of course – but just because it was right then, doesn’t mean it’s right now. Never be afraid to change, to calibrate what you’ve been doing to where you are now.
Imagine it this way. You’re sailing from England to New York and you’ve set your course, but the wind or the Gulf Stream starts changing your direction towards Barbados instead. It’s not what you initially chose but it’s not necessarily wrong – so check your course, decide whether you still want to go to New York or if Barbados is a better option, make whatever alterations you need – and go for it wholeheartedly.
The thing is, like death and taxes, change is something you can be absolutely sure of. Even if you do nothing, things change around you whether you like it or not. You can embrace it and make it go your way, or you can wait until things are changed for you.
I believe absolutely in embracing change, probably because I’ve faced plenty of it. Instead of the family and two children I imagined I would have by 35 with my husband, I found myself redundant, divorced, and living in the Caribbean for two years.
And no, it wasn’t the wind that took me there – it was me. I decided after a time to take control of the changes that had been thrust on me, and I ended up fulfilling a dream and having an amazing two years.
Change will happen whatever we do, and by not being afraid, embracing the new opportunities and possibilities it brings, it enriches our lives more than we ever could have imagined.
So I’m working away on my rebrand and I feel very excited. It’s the next step in my business, a logical next step in this changing world of ours…